01 I cannot calculate costs, and it is costing me customers
The confession in the first meeting
Özgür Öğüt runs MATSAŞ, a print house, and he opened our first meeting with the problem before we could even ask. I cannot calculate costs, he said. If I sit down to do it, my other work stops. You cannot imagine how many customers and how much revenue I lose because I simply fail to send a quote.
Print quoting is genuinely hard. Few people have the competence to price a job, those people are busy running production, and a proper quote took one to two hours when it happened at all. Often it just did not happen: the request sat forgotten while the customer accepted a faster offer from a competitor. Around that core problem orbited the rest of the chaos: customers phoning all day to ask where their job was, and an operation structurally dependent on a secretary relaying quotes and chasing responses.
02 Four meetings, four weeks, one project document
The slowest yes we ever earned
Özgür did not believe this work could be automated, and he said so. He had reached us through a referral, a mutual friend who told him he did not know how the problem could be solved, but that Kemal and Furkan would surely propose a way.
So we earned the yes slowly. Over the first four weeks we met four times and wrote a full project document together before any commitment was made, mapping how every cost component of a print job would be modeled. Only then was he convinced enough to start. The build ran from 2024 into 2025, and for the record, the stretch in that timeline came from MATSAŞ needing to split its focus with running the business, not from the technical side. Skeptical clients do not need persuading. They need a plan detailed enough to argue with.
03 Everything a real quote must account for, in one flow
The costing engine
The heart of Pressifly is the costing engine. It takes everything a real quote must account for: paper, printing, ink, graphics, coating, post-press operations, packaging, boxing, shipping, overheads, export costs when relevant, and waste rates baked into all of it.
Every line item can be marked as done in-house or outsourced. When it is outsourced, the flow itself opens a request to the outside supplier, from blueprint shops to specialty finishers, and folds the incoming offer into the total cost. What took a skilled person one to two hours now takes five minutes and comes out accurate. No customer walks away because the quote never arrived, since sending one no longer requires interrupting the one person who knows how to price a job.
- Costing engine covering paper, ink, coating, post-press, packaging, shipping, overheads, export, and waste rates
- Per-line-item choice between in-house work and outsourced supply
- Supplier requests opened inside the quoting flow, offers folded into the cost
- A fully accurate quote in about five minutes
04 Approval by email link, then a visible pipeline
From quote to shop floor
From the quote, everything downstream is automatic. The customer receives the offer by email and approves it with a link. Approval creates the work order, and the work order enters production management, where a kanban board with full logs shows exactly which job is waiting where and for how long, making blockages visible instead of anecdotal. Customers get their own tracking link, which is why the where-is-my-job calls stopped entirely, and why the business no longer depends on a secretary relaying quotes and chasing confirmations.
Around that spine, the platform grew into the print house's operating system: staff, leave, clock-in and advance management, stock with categories, a CRM that reminds the team of customers' special days, quote automation for outside suppliers, and accounting data flowing from the same records.
- Email approval link that converts a quote into a work order automatically
- Kanban production board with full logs and blockage visibility
- Customer order tracking links
- Staff, leave, and advance management, stock, CRM with special-day reminders, and accounting data
05 No quote ever escapes, and the product has bigger plans
The outcome
Today MATSAŞ prices every request in about five minutes and no quote goes unanswered. Follow-up calls are gone. At least four positions became unnecessary: the secretarial load of relaying quotes and collecting responses, the go-between who carried information between paper stock and the warehouse, and the roles Özgür had hired purely to delegate the work the system now does. We are direct about this part of the job: removing genuinely unnecessary positions is part of what we are hired to do.
Five to six MATSAŞ staff use the platform actively every day, hundreds of quotes and work orders flow through it, and their feedback drives the roadmap. The exact volume stays private for competitive reasons, which is itself a sign of how central the system has become. Pressifly was architected from day one as a multi-tenant SaaS. It runs inside MATSAŞ until the numbers prove themselves completely, and the day Özgür says it is ready, it opens to other print houses with zero additional work. The print shop got a system. The system is becoming a product.