Build · New product

“We need to ship a new product this year, and we haven't started.”

This is the most normal sentence on this page. The plan was approved, the year started, and the work never found a team. It's recoverable more often than people think.

What is actually going on

What usually happened is that nobody was ever freed up. The product was agreed in principle and then handed to people who already had jobs, so it moved in the gaps between other work, which is to say it barely moved.

The instinct at this point is to hire, and hiring is the one thing that cannot be sped up. Two to four months of recruiting, then notice periods, then onboarding, and the year is spent before anyone has written anything.

The useful question is not how to catch up. It is what the smallest honest version of this product looks like, and whether that version can be live before the year ends. Usually it can.

What we do about it

The whole lifecycle through one connection, first sprint within days.

We work out what actually has to ship

On the first call. Not a discovery phase, a conversation about which parts of the plan carry the value and which were nice ideas. You get that written down whatever you decide to do next.
Then we start

There's nobody to recruit, so the gap between agreeing and building is contract and access. The first sprint runs within days.
You see the thing, not a report on the thing

Working software each cycle, in an environment you can open. It keeps the scope conversation honest while there's still time to change your mind.
We stay on afterwards

Launch is the middle of the job, not the end of it. The same people keep building and keep it running.

Where we have done this

One client had been trying to build this in-house for three years. It went live in three months.

See the case studies →

50+

Products shipped

5 years

Average client tenure

4.8

Rating on Clutch

$5,000

Retainers from, per month

Questions

What people ask next.

It's already August. Is it too late?

Often not, though it may not be the whole plan. We'll tell you on the first call what can genuinely be live this year and what should wait, rather than agreeing to everything and renaming the deadline later.

How quickly can you start?

Within days of agreeing scope. There's no recruiting step in the way.

What does this cost?

Retainers start at $5,000 a month and cover design, development, deployment and running it afterwards. One number, no hourly billing.

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